As you look at that list, do you see any items that you have personally created? I don't have a crystal ball, but I'm reasonably sure I just saw you nod your head up and down in an affirmative motion.
You almost certainly have created at least one of these. Most people in internet business have published content in many of these formats. It's not that people aren't accustomed to giving away free content. They just don't know how to do it with much success.
What I want you to understand is this: you are already doing what I'm going to suggest that you do. I'm just going to teach you how to do it differently so you can move from "group 1" or "group 2" up to "group 3". And the way we're going to help you switch groups is to teach you how to move potential customers from "try" to "buy".
SIDEBAR: If you have never created any kind of free content before, don't worry. That is actually a good thing. You won't have to relearn anything - you can do it right from the very beginning!
You're Going to Learn How To Create
Better Free Samples
That is, you want your free content - in whatever format you distribute it - to help convince people to buy a product that you recommend. You want to whet their appetites. Create hunger. Convince them to fill up their shopping cart with them. Stir things up so that they can't get enough.
Because here's the truth...
Free Content Done Right Will Help
Move People From "No" to "Yes"
The idea is simple: give away free content in order to presell people.
That is, you give away free information, that shared knowledge or experience you possess, in such a way that it persuades, in whole or in part, other people to buy something.
When your free content is created correctly, it, in essence, creates movement. It's like an usher at an event - it leads people to their destination. In this case, your sales page. Your product. Your order form.
The purpose of your free content is
to get people to your sales page hungry.
Let me say it another way, because this is really the heart of what good free content does...
It increases website traffic AND
conversion of website traffic!
Think about that for just a moment, because this is a big, big thing. Watch what happens when someone reads a strategically created content piece (article, blog post, report, webinar, etc.)...
Whatever it is that you do to give away free content, you're going to continue doing it. So, why not do it a little differently using my system and do it more effectively than you are now?
That's why this training is so important and is such a no-brainer. You'll simply be doing a better job at the things you're already doing.
That's basically what this course is about. It teaches you to say things differently for a better result. You're going to learn how to do what you're already doing in a different way.
You're with me, right? I mean, this isn't college level stuff here. This is elementary stuff. Two cookies are better than one cookie. More is better. 🙂
Now, I know where you think we're going next. This is the part of the salesletter where I'm supposed to give you about fifty bullet points of all the reasons why you should order this training course.
Not. Gonna. Do. That.
In fact, that brings up an important point: you do NOT have to resort to mind games to use this training to convince people to buy from you. You can be very persuasive without overselling things.
EXAMPLE: Imagine this: you drive to a department store parking lot, setup a collection booth for a toy drive at the entrance to the store and stand there for six hours asking people for donations. If there was a way to get more people to donate toys by using a specific way of saying things, wouldn't you want to know about it? I mean, you're still gonna drive to the store, setup the booth and stand there for hours -- the steps are the same. Why not say things differently for a better result??
If I've done this well, you'll click below and buy. If not, then go back to the top of the page and start reading again from the beginning, because you aren't understanding something correctly! 🙂
So, I'm not going to oversell things here. Or make outlandish promises that I can't keep. Or tell you about bazillions of dollars that you're gonna make by dinner-time.
What I will do is tell you ten things that I feel like will be a great benefit to you as you make your way through The Free To Fee System. Here we go...
- 1. What exactly needs to be in your free content to get people to invest in your paid product.
- 2. A three-step process for creating free content in a variety of formats that you can understand.
- 3. Seven proven effective models for moving people from "free to fee" to pick from.
- 4. Example after example after example to make sure you "get it" as you go through the steps.
- 5. How to use your content to eliminate "excuses" for not buying before they are even given.
- 6. Little tweaks, variations and keys that I have discovered in fourteen years of using the system.
- 7. Three "advanced" tactics for using free content for even greater potential results.
- 8. The #1 way to get people to actually read your stuff so you can get them hungry for more.
- 9. Effective ways to connect your free content with a paid product in just a few sentences.
- 10. How to do what you are already doing anyway in a slightly different way for increased response.
This works for your own products or other people's products that you promote through an affiliate link. It works for creating content for articles, blog posts, webinars, reports and virtually any kind of free content.
Bottom line: It works.
Again, I'm not going to oversell this. There really isn't a reason to do so. You either agree that this is an invaluable training or you don't.
One thing I KNOW that we agree on is this: you're going to continue giving away content because it is a part of the process of getting people to buy. It's not going anywhere. It's effective because...
Free content helps build a "trust" relationship with the consumer which is required in order to generate sales. People don't buy from those they don't trust.
Free content gives the consumer a risk-free opportunity to "taste the free sample" and you an opportunity to convince her that she needs to keep eating.
Free content exhibits good will and creates a sense of loyalty and even indebtedness. The law of reciprocity intimates that if you do something for others, they will do something for you.
Free content can be shared by others through retweets, blog posts, emails and so forth. Ultimately, your information can reach people you could never reach on your own.
Free content allows you to establish credibility and "prove your worth" by showcasing quality information. If others find it beneficial, then they will turn to you as a source for more.
Free content is the first step in your sales process - converting "browsers into buyers" begins well before they are presented with your salesletter. Done right, they arrive at your salesletter hungry!
I could give you a lot more reasons, but I won't. You get it.
Maybe you're thinking, "Nick, this is fantastic - how much money do you think I can make?" I have no idea. I won't even begin to speculate. I don't know you. I don't know your market. I don't know subject matter. I don't know anything that would allow me to evaulate how many orders you'll produce or how much money you'll make - or won't make. I get it that you are accustomed to people stuffing you full of financial promises like I get stuffed full of cheese and brownies on Saturdays at Walmart, but that's not gonna happen here. What I will tell you is this: I will teach you how to create content that helps persuade others to buy. Then, it's your job to go do it. Deal?
Listen, whether you learn from me or from someone else, do you agree that you will continue using free content? There is no reason not to continue and every reason for you to do so. You will continue using free content. Do you agree that you want to use it differently, for different results? Again, there is every reason to do so. Do you agree that The Free To Fee System is exactly what you need to make this happen? Drumroll please - there is every reason to agree with this.
Then, you're going to love what I tell you next!
You can get The Complete Free To Fee System for just three easy payments of $97.00. That's right, you won't pay anywhere near the "over $1,000" that others sell their big-ticket "home study courses" for in order to learn this system. While I could package this up on DVDs, CDs and printed workbooks to jack up the price to $1,497-$1,997, I'm not going to do so. I'm keeping it all "digital" (download it all to your computer right now!) and reducing the price dramatically. In fact...
Order Today and I Will Waive
Two Of The Three Payments!
You pay only a one-time fee of $97.00 for this course!
I know that put a smile on your face. But I'm going to make this an even easier decision for you...
Order The Free To Fee System Today And
You'll Also Get 7 Value-Added Accessories
I'm reluctant to call these "bonuses". I really don't see them as something "extra" to throw in at the end to push you over the edge.
Instead, I see them as valuable accessories that enhance the training. These aren't just random things I've pulled out of left field to make this seem like a more attractive package. These are accessories that really do add value. See for yourself...
Not only will you get the video as a downloadable .mp4 video file (that's right, I don't "force" you to watch it online!), you will also receive the presentation in a downloadable .mp3 audio file and a downloadable .pdf text file. That is, you'll receive a full, word-by-word, attractively formatted transcript of the entire package. Video, audio and text. Learn however you choose!
This isn't just "thrown in". It's an invaluable process tool. You definitely will want to print it out and follow along to stay on track. It will make things so much easier having it at your side as you quickly make your way through the system. I use checklists myself - all the time!
Because this is such a highly detailed, intensive training presentation I decided to create a "quickstart" manual. You know the drill, they usually come with electronic products and are a simple introductory guide to getting started without reading every detail. They contain the "least you need to know." The training is designed in such a way that you can use the Quickstart manual to begin immediately and then add-in even more from the main training presentation over time. Honestly, the main training has so many ideas you can't use them all at once!
This is the live recording of me on stage making a presentation that I made during a private behind closed doors workshop of a few specially invited guests and presented for 90 minutes from the stage the 'quick version' of the Free to Fee System (this is one of the first things I suggest you watch when you download and open your package).
There are three fantastic reports that I'm including in this accessory package that are certain to get your attention: Twenty Ways To Distribute Free Content, Using Social Media To Giveaway Free Content and How To Setup Your Own JV Giveway. Once you have your free content created, these are your go-to resources for actually getting it out into the hands of real people to read/listen/watch your stuff!
You will also receive a .pdf of slide "handouts". This is merely what appears on the slide screen, along with lined space to the right of the page for you to take notes as you watch the presentation. Of course, you'll have the entire word-for-word transcript as well. But these handouts are great for taking your own notes, jotting down ideas, etc.
In this final accessory, I have assembled a set of twenty ways to get ideas for your next free content piece. This is a swipe file that you will be able to refer to again and again for inspiration. Plus - and this is extremely significant - I've included a very brief case study in this final accessory that will show you an incredibly easy "real life" way to use free content to presell others. This is one of THE best ways that I know of to give away free content that points toward a paid product. And it is, quite possibly, the easiest way to create a "free sample" for others to snack on.
There is no question that these "seal the deal". They truly enhance the training presentation...
But, honestly, as fantastic as those accessories are, they are not the best part. I'm also including personal coaching to help you make the absolute most of this training! Take a look...
You get everything mentioned above when you order today...
- The highly-detailed, two-hour training presentation video sharing how to profit from free content.
- The seven value-added accessories that enhance the training leaving nothing for you to figure out.
- The personal coaching with a 14-year veteran internet marketer who knows what he's talking about.
To your success,
P.S. Why are you looking down here? The order button is up there. Get your copy and put your free content to work for you right away!
© 2015 Nick James - eShowcase, Inc.
Head Office: 10785 W. Twain Ave. Ste 102. Las Vegas, NV, 89135, United States
UK Office: 450 Brook Drive, Green Park, Reading, Berkshire, RG2 6UU United Kingdom
All Rights Reserved. Reproduction without permission prohibited.